Orbit

Our team operates with a shared vision: music should orbit around you, not the other way around. We focus on the "why"—your emotional experience—and build from there, designing features like the moodstream and nexus to adapt to your feelings in real time. Whether on your phone or Apple Watch, every interaction is intentional, from selecting colors to define your mood to connecting with friends, ensuring Orbit feels like an extension of your daily rhythm.

Orbit is more than an app—it’s a new way to experience music, tailored to you and only you. We’ve built a space where your mood shapes your journey, and we can’t wait for you to explore it. Take a deep breath, let the music orbit around you, and discover the magic waiting at your fingertips.

Our biggest challenge was to move beyond the clutter of traditional streaming services, which often overwhelm rather than inspire—an ambition we tackled when Orbit first launched on November 17, 2015. As an older project, it faced the limitations of its time, but we believe its vision remains timeless. We asked ourselves then, and still do today: how can we simplify the journey of discovering music while making it deeply personal? Orbit’s core—the nexus—had to intuitively translate colors into moods, speed into rhythm, and social context into connection, all while ensuring the technology felt invisible, letting the music take center stage. Looking back, we think this project is worth revisiting—who knows, we might revive it.